“Effective translations and content: the difference between confusion and clarity”
Translating and communication have something essential in common: when done well, it’s the bridge between confusion and comprehension. What’s needed is a keen eye for communication goals and the interests of clients or other users of your content. And that’s exactly what I offer, by combining the roles of copywriter, translator and communication strategist.
“The great enemy of communication, we find, is the illusion of it."
Translating English content into Dutch is particularly tricky. Sentences become too long, the syntax seems laboured and your tone-of-voice is out the window. Depending on your users and the channels they use, content may need to be localised or even rewritten, to avoid confusion. Do it well and communication is no longer an illusion.
“Effective translations and content: the difference between confusion and clarity”
Translating and communication have something essential in common: when done well, it’s the bridge between confusion and comprehension. What’s needed is a keen eye for communication goals and the interests of clients or other users of your content. And that’s exactly what I offer, by combining the roles of copywriter, translator and communication strategist.
“Effective translations and content: the difference between confusion and clarity”
Translating and communication have something essential in common: when done well, it’s the bridge between confusion and comprehension. What’s needed is a keen eye for communication goals and the interests of clients or other users of your content. And that’s exactly what I offer, by combining the roles of copywriter, translator and communication strategist.
“The great enemy of communication, we find, is the illusion of it."
Translating English content into Dutch is particularly tricky. Sentences become too long, the syntax seems laboured and your tone-of-voice is out the window. Depending on your users and the channels they use, content may need to be localised or even rewritten, to avoid confusion. Do it well and communication is no longer an illusion.
How I can assist you
Translation, localisation and transcreation
From technical reports and terms of business to blog posts and online customer journeys.
Copywriting
When the strategic work is done, we can start getting creative! I create content to support your message, producing copy that attracts, informs and engages your clients and other users.
Content strategy
With a content strategy you make sure your content serves your business objectives. It tells you what content to create, when and where to publish and how to monitor, steering creativity in the right direction.
This is how I work
For each assignment I
- study the purpose and potential users of the text, your tone-of-voice and values
- study the subject to secure correct interpretation and jargon
- discuss the extent of localisation and editing recommended to meet the needs of your users
The subjects I write about range from the maritime industry’s sulphur cap to the use of robotics in the insurance lifecycle. And if studying the subject doesn’t suffice, I simply ask. I am committed to creating the best content for you and your users!